IMI plc

We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world – creating lasting impact for everyone.

We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation, Process Automation, Climate Control, Life Science and Fluid Control, and Transport.

Our partnership approach breaks through problems and reduces complexity. We don’t invent in isolation – we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable and more productive.

Role Overview: Are you a passionate marketer who has already gained experience in digital and channel marketing? Do you have a collaborative mindset and are customer-oriented? Then you've come to the right place! You will have the opportunity to integrate the Western & Eastern Marketing teams with a great team spirit. 

As a strong brand in the HVAC market, we aim to further solidify our leading position. For this purpose, we are looking for a Marketing Specialist to support our Switzerland sales business. 

Work Environment: The role is based primarily at our main office in Eysins, Nyon, with the sales office in Fullinsdorf, Basel. Employees are expected to work from the office three days a week, including visits to the Basel office twice a month.

Key Responsibilities:

• Develop and implement local marketing plans customised for all of Switzerland, to support growth by using all tactics and channels online & offline (responsible for versioning content, website, newsletter, social media, paid advertising, PR, print, trade marketing, e-shop) according to the budget & timeline agreed with the Head of Sales
• Digital marketing
  • Responsible for the Swiss website (FR, DE, and IT), keeping it up-to-date with content 
  • Leading all ad placements – keyword search for SEO/SEA and performance analysis) 
  • Implement locally the marketing automation journeys in the Pardot platform 
  • Manage CH social media channels, creation of content, and  community management
• Prepare regular performance reports, including measuring KPIs for reporting and be responsible for budget management 
• Lead the organisation of customer events (including training and webinars) and/or local exhibitions organisation
• Channel marketing
  • Wholesaler communication and trademedia
  • e-commerce marketing development with our partners (wholesalers' eShop)
• Be proactive & supportive to the local sales team, by increasing brand awareness, driving leads and educating customers

Critical Competencies for Success:

• Bachelor's degree/Master's in Digital Marketing / Communications or equivalent
• 3+ years of related marketing campaigns & communication experience, ideally in field marketing in an international company, is required
• Strong consultative marketing approach to effectively engage with sales and channel partner community (wholesalers)
• Customer-oriented with trade marketing and e-commerce experience is required
• Highly organised at managing multiple projects, working independently with limited supervision and a team player
• Strong communication skills – written and oral
• Good command of English (min. B2) and fluency in German are required (must have). French and Italian knowledge is a good plus
• Ability to travel to our sales sites in Switzerland as required (customer visits, events)
• Knowledge of Pardot and Salesforce is highly preferable

What We Offer:

• Opportunity to join a diverse, dynamic, and fun international team that likes to challenge the status quo with new ideas and maximum creativity
• The possibility to bring your know-how to the service of a growing sector that is part of the international engineering group IMI
• Local benefits like: Medicover private medical care, co-financing of foreign language learning, life insurance, possibility of remote work, flexible working time, and retirement plan

Health & Safety

The physical demands described within the Key Duties & Responsibilities section of this job description are required to perform the essential functions of this position.  Reasonable accommodations may be made for individuals with disabilities.  Please contact your local HR representative to discuss the specific Work Conditions and Physical Requirements of this role.  

Health, Safety, and Environmental Duties – At IMI, we are all personally committed to protecting our people, minimising our impact on the environment, the communities we operate in and our company. All members of our workforce have the duty to ensure the health, safety and welfare of themselves, others, and the environment. Every employee is expected to follow all HSE operating procedures and to challenge any observed behaviours or unsafe acts.

Code of Ethics

IMI requires the highest standard of ethics in all business dealings, particularly with customers, suppliers, advisors, employees, and the authorities. In accordance with the IMI Way: Our Code of Responsible Business.

Changes to This Job Description

IMI reserves the right to amend this job description in whole or in part at any time.

IMI is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.